Zeke Lau in one word: power.
A Hawaiian warrior if ever there was one, Ezekiel Lau is a recent graduate of the Kamehameha Schools on Oahu, an education program offered only to children of Hawaiian ancestry (their mascot is the Warriors). Zeke’s middle name, given to him by his great-grandfather, is Kekoamaikalanimai, which means “warrior from the heavens.” That said, the islands can’t wait to see him step onto the world stage and do battle.
Ezekiel “Zeke” Lau made headlines this past December when he narrowly achieved a dream he had been working on for years… becoming one of the 34 surfers invited to compete on the World Surf League Men’s Championship Tour. Everyone knew it was only a matter of time until Zeke made the tour, but the last-minute half-court toss for the win by Kanoa Igarashi made it that much sweeter.
“I hung back and finished school, but now I’m going to get after it,” says Zeke.
That statement alone should send shivers down the spine of every pro on tour. Zeke’s built like an NFL linebacker and comes complete with all the rail-gouging power. But after a lifetime in the water in Hawaii and traveling to compete, his mind game is strong. He has the understanding of heat strategy to carry him through those tight heats. And when the surf’s not pumping his aerial repertoire is as top shelf as his hacks.
In the words of Zeke, “Game on.”
He has been featured on the Sticky Bumps Hawaiian Tropical formula packaging for the last 3 years and will continue to be on the label, according to his new contract. With the new agreement, the box will feature a new image starting this summer. This wax is specially formulated for the consistently warm and humid conditions of Hawaii.